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Ariana Grande Partners with Luxe Brands to Expand Fragrance Portfolio

Each scent in the Lovenotes collection is a love letter from the singer to the world, per marketers.

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By: Lianna Albrizio

Associate Editor

Fragrance entrepreneur, Grammy-winning popstar and actress Ariana Grande has partnered with Luxe Brands to take her fragrance portfolio to the next level with Lovenotes. The multi-fragrance collection of unique scents was created in collaboration with Robertet and International Flavors and Fragrances and available in exclusive releases. According to marketers, the fragrances tell tales of romance, seduction and intoxication. What’s more, each scent is a love letter from Grande to the world...

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